Imaginema

After 2 days of the site down because of server migration (who said beginnings were easy?) we are back in the road again and with an Imaginema upgraded to new possibilities (though you won’t even notice).

For those who wanted to know the answers for our last B letter game, here you have them by courtesy of Internet Movie Poster Awards (again):

By courtesy of the Internet Movie Poster Awards we just find this game of identifying the letter B as part of the title logo of many movies. It seems just another Internet game but it shows how important is to dress a title to express the meaning and genre of the movie and also to make it recognizable at the same time. See how many are you able to identify and leave a comment!!!!

Click to enlarge

As Speed Racer is a title that will be maintained as the original for most of the countries, Warner Bros. has decided to create a teaser poster with an special optical effect.

For those not related with teasers, in movies there are two main types of graphic materials for advertising in movie theaters: movie posters and teaser-posters. The teaser poster refers to a usually shocking creative material that many times does not even include the movie title; it is frequently used for high budget movies to create expectation many months before the movie launch. As for movie posters are the ones used when the release date is close and they always have to include the entire credits block that use to appear on the bottom of the image.

Back to the matter in hand. Speed Racer teaser poster is now in many movie theaters around the world. I’ve just seen it the first time in a movie theater here in Spain and it uses a lenticular printing effect that is used to create a morphing or movement effect in the material where it is used.

As this is a very expensive printing technique (you have to paste an special optical effect plastic to the poster) it is usually seen only in Collector’s or Deluxe Edition DVD packs.

You will not be able to see the effect in this post image, but the effect used tries to transmit a sense of 3-D and movement at the same time. The reason I started the post talking about they keep the original English title in most of the countries is because they are using the same printed material in many countries. So they just had to make one print run. Which makes much more cheap the use of this printing techniques.

This is a very expected movie as it is the last film directed by the Wachowski brothers since the Matrix trilogy which guarantess at least a high visual and technological show. And not only because of this, but also because of what this movie means for the 1970’s and 1980’s generations that grew up with the TV show.

We, the western people use to think we are the center of the universe and that the world revolves around, and don’t seem to understand why other regions of the world as Middle East don’t look for development the way we do.

Thank God, there are movies like The Kite Runner (produced by DreamWorks SKG in collaboration with other independent companies) that shows us a different and deeper image of Middle East.

The Kite Runner shows us another Afghanistan, away from war and bombs. It is told to us through the story of two little boys and their friendship before the Russian invasion that tried to eliminate religion replacing it with communism. This attempt lead then (as it use to happen) to the other extreme, with the appearance of Taliban in the country that established a dictatorship of Islamic extremism and fundamentalism with a humiliating treatment to women and many racial groups they consider inferior.

Amir and Hassan live in a childhood world as hard as it is to survive as it is for most of the children. A stage were the dreams and emotions are as real as they are never again in life. For them running a kite is the biggest concern there is… until they find out the sense of loyalty, honesty, sacrifice and love while they mature in the day to day problems. And everything they believe comes to its greatest test when they experience the worst situation there is for any human being: WAR.

The Kite Runner is a great story for those who want to have a closer look to Afghanistan and just don’t think that watching at the TV news you know everything about the problems they experience in some Middle East countries.

Middle East as the rest of the world is full of people just as you and me that know in the bottom of their hearts what is right and what is wrong and there is a small minority of religious fundamentalists, but also Western politicians that want to rule through terror trying to confuse us, and showing us there is a big distance from them to us. When the thing is the human spirit in basis is the same, no matter the race, religion or culture. And we should fight to make our distance shorter instead of the grown apart we experience everyday in our times.