Oct 12
Walt Disney Pictures in partnership with the German transportation and logistics company Deutsche Bahn (DB), have brought to Singapore one of the robots props used in the movie Real Steel.
It catchs the attention that a company like DB with practically no consumer brand awareness outside Germany, gets involved in a promotional action of this kind overseas. But the company is seeking expansion in Asia, currently by its logistics business in China.
The robot could be seen exposed in “The Cathay” leisure/shopping mall.
Aug 10
Youtube has really impressive Ad formats, like the Masthead Unit types. But this is probably the first time they deliver an action so shocking, creative and funny at the same time.
A video that starts like the usual behind-the-scenes interview with Sylvester Stallone, ends up being a war zone.
The action is not just entertaining but also set us very well in the kind of movie The Expendables is: A group of old time action movies’ stars, joined together to laugh at themselves in this peculiar comedic-action story
It is better to watch it with your own eyes. It is real hard to refuse sending it to your friends.
Aug 08
For those who haven’t seen the movie yet, don’t worry I promise not to include any spoilers in this post.
They took a little to launch Inception in Spain, but probably the strategy in choosing the date was the best one, since if it have had premiered at the same time than in the U.S., it would have fought against Toy Story 3 in the box-office. Also, a movie like this, with such great reviews all around, gets such good word-of-mouth free campaign, that the movie does not need to spend as much money as in a global launching.
This is why we should suspect of high-budget movies global launches, as they usually have a bad word-of-mouth effect, and the distribution companies try to avoid it by releasing everywhere at the same time. This strategy is usually focused in getting a high amount of money in the first weekend, before the people punish it on the following weekends. Those movies are usually known as: “take the money and run” (just like in the Woody Allen title).
Talking about Inception. There is basically one thing it should be said about: “if you haven’t seen it, go for it”. It will surely drive your mind crazy from minute 1, and it will continue doing so for a while once you get out of the movie-theater. Even if you are not used to discuss movies after watching them, this one will make you do it. It will grab you, take your mind out of the theater for about 2 and a half hours, and once the lights are turned on, you will not be able to think about anything else but the movie. The most important thing about all this, is that nowadays, not many movies are able to provoke this effect on you. So don’t miss the opportunity.
Aug 07
Adam Sandler and the rest of cast in the movie Grown Ups have delivered a very original campaign showing the 5 male co-stars in the movie when they were little boys. Most of them would not even need to have the actor name in them…
May 11
At least that I know, there has never been a product placement such as the one in the Speed Racer poster. Some times you can find a watches, a clothes or even a sunglasses brand hidden in the image. But for this time, the creative material execution allows to introduce brands mentioned directly.
If you pay attention to the colored area of these posters you will find a Petrobras logo as part of the street or the racing stadium decoration, this is surely done deliberately as part of a Product Placement agreement of any kind (payed or as a part of a cross promotion agreement).
Petrobras is one of the world’s leading fuel and energy companies, and belongs mostly (more than 55%) to the government of Brazil.
This placement may not probably be in the whole global campaign but at least in countries like Spain or United Kingdom, where there will probably stock-holdders or any kind of commercial relationship with the company.
Mar 17
As Speed Racer is a title that will be maintained as the original for most of the countries, Warner Bros. has decided to create a teaser poster with an special optical effect.
For those not related with teasers, in movies there are two main types of graphic materials for advertising in movie theaters: movie posters and teaser-posters. The teaser poster refers to a usually shocking creative material that many times does not even include the movie title; it is frequently used for high budget movies to create expectation many months before the movie launch. As for movie posters are the ones used when the release date is close and they always have to include the entire credits block that use to appear on the bottom of the image.
Back to the matter in hand. Speed Racer teaser poster is now in many movie theaters around the world. I’ve just seen it the first time in a movie theater here in Spain and it uses a lenticular printing effect that is used to create a morphing or movement effect in the material where it is used.
As this is a very expensive printing technique (you have to paste an special optical effect plastic to the poster) it is usually seen only in Collector’s or Deluxe Edition DVD packs.
You will not be able to see the effect in this post image, but the effect used tries to transmit a sense of 3-D and movement at the same time. The reason I started the post talking about they keep the original English title in most of the countries is because they are using the same printed material in many countries. So they just had to make one print run. Which makes much more cheap the use of this printing techniques.
This is a very expected movie as it is the last film directed by the Wachowski brothers since the Matrix trilogy which guarantess at least a high visual and technological show. And not only because of this, but also because of what this movie means for the 1970’s and 1980’s generations that grew up with the TV show.
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