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	<title>:: Imaginema: imagination in motion by Fernando De la Borbolla ::</title>
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	<link>http://www.imaginema.com</link>
	<description>Imagination and innovation in Business Management and Marketing within Media, Internet and Entertainment.</description>
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		<title>Real Steel brings to Singapore the Real props used in the movie</title>
		<link>http://www.imaginema.com/real-steel-brings-to-singapore-the-real-props-used-in-the-movie/</link>
		<comments>http://www.imaginema.com/real-steel-brings-to-singapore-the-real-props-used-in-the-movie/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 07:32:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Film Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Special Actions]]></category>

		<guid isPermaLink="false">http://www.imaginema.com/real-steel-brings-the-real-props-to-singapore/</guid>
		<description><![CDATA[Walt Disney Pictures in partnership with the German transportation and logistics company Deutsche Bahn (DB), have brought to Singapore one of the robots props used in the movie Real Steel. It catchs the attention that a company like DB with practically no consumer brand awareness outside Germany, gets involved in a promotional action of this [...]]]></description>
			<content:encoded><![CDATA[
<p>Walt Disney Pictures in partnership with the German transportation and logistics company Deutsche Bahn (DB), have brought to Singapore one of the robots props used in the movie Real Steel.</p>
<p>It catchs the attention that a company like DB with practically no consumer brand awareness outside Germany, gets involved in a promotional action of this kind overseas. But the company is seeking expansion in Asia, currently by its logistics business in China.</p>
<p>The robot could be seen exposed in &#8220;The Cathay&#8221; leisure/shopping mall.</p>
<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://www.imaginema.com/wp-content/uploads/2011/10/wpid-IMG_20111012_211445.jpg" /></p>
<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://www.imaginema.com/wp-content/uploads/2011/10/wpid-IMG_20111012_211534.jpg" />
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		<title>Toy Story 3 becomes the top-grossing animation movie in (hi)Story</title>
		<link>http://www.imaginema.com/toy-story-3-becomes-the-top-grossing-animation-movie-in-the-history/</link>
		<comments>http://www.imaginema.com/toy-story-3-becomes-the-top-grossing-animation-movie-in-the-history/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 20:58:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New products]]></category>
		<category><![CDATA[box-office]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[grossing]]></category>
		<category><![CDATA[record]]></category>
		<category><![CDATA[revenues movie]]></category>
		<category><![CDATA[Toy Story 3]]></category>

		<guid isPermaLink="false">http://www.imaginema.com/?p=209</guid>
		<description><![CDATA[The Toys just did it once again. Seems odd that this saga, born 15 years ago in a emerging animation studio co-founded by Steve Jobs and called Pixar, writes the film history once again. Toy Story was the  first 100% 3-D CGI (Computer Generated Imagery) feature film ever produced . This film took 5 years [...]]]></description>
			<content:encoded><![CDATA[
<p>The <a href="http://disney.go.com/toystory/" target="_blank">Toys</a> just did it once again. Seems odd that this saga, born 15 years ago in a emerging animation studio co-founded by <a href="http://en.wikipedia.org/wiki/Steve_Jobs" target="_self">Steve Jobs</a> and called <a href="http://www.pixar.com/" target="_blank">Pixar</a>, writes the film history once again.</p>
<p><a href="http://www.imaginema.com/wp-content/uploads/2010/08/toy_story_three_ver10.jpg"><img class="alignleft size-medium wp-image-210" style="margin-left: 6px; margin-right: 6px;" title="Toy Story 3 Teaser Poster Movie" src="http://www.imaginema.com/wp-content/uploads/2010/08/toy_story_three_ver10-135x200.jpg" alt="" width="135" height="200" /></a><a href="http://en.wikipedia.org/wiki/Toy_Story" target="_blank">Toy Story</a> was the  first 100% 3-D <a href="http://en.wikipedia.org/wiki/Computer-generated_imagery" target="_blank">CGI (Computer Generated Imagery)</a> feature film ever produced . This film took 5 years to be produced, since <a href="http://corporate.disney.go.com/" target="_blank">The Walt Disney Co.</a> started talks with <a href="http://www.pixar.com/" target="_blank">Pixar</a> for a 3 film co-production deal signed in 1990.</p>
<p>16 years later, in 2006 <a href="http://corporate.disney.go.com/" target="_blank">Disney</a> ended up acquiring <a href="http://www.pixar.com/" target="_blank">Pixar</a>, converting <a href="http://en.wikipedia.org/wiki/Steve_Jobs" target="_self">Steve Jobs</a> (main shareholder of <a href="http://www.pixar.com/" target="_blank">Pixar</a>) in the main individual <a href="http://corporate.disney.go.com/" target="_blank">Disney</a>&#8216;s shareholder (with a participation of 7% in the company).</p>
<p>Since <a href="http://www.pixar.com/" target="_blank">Pixar</a> was born, 7 of its 11 produced feature films have been nominated by the <a href="http://www.oscars.org/" target="_blank">Academy Awards</a> in the Best Animated Feature Film category. 5 of those 7 actually won the award. This means almost half of their produced films  have won the <a href="http://www.oscars.org/" target="_blank">Oscar</a> in this category.</p>
<p>Once again, <a href="http://corporate.disney.go.com/" target="_blank">Disney</a>-<a href="http://www.pixar.com/" target="_blank">Pixar</a>, writes the film (hi)Story. <a href="http://disney.go.com/toystory/" target="_blank">Toy Story 3</a> just got the record for the highest box-office revenues ever achieved by an animated film, with more than 920 million dollars collected Worldwide (this amount doesn&#8217;t include the revenues of this last weekend).</p>
<p><a href="http://disney.go.com/toystory/" target="_blank">Toy Story 3</a> took 3 years in being produced. With more than 100 computers working almost 24 hours a day for the movie.</p>
<p>This great number success stories achieved by <a href="http://www.pixar.com/" target="_blank">Pixar</a> are not only based in its constant innovation in <a href="http://en.wikipedia.org/wiki/Computer-generated_imagery" target="_blank">CGI</a> animation techniques, but most importantly in the quality of its wonderful stories. <a href="http://www.pixar.com/" target="_blank">Pixar</a> movies are able to take to the movie theaters not only families, but also have created a new kind of movie-goer that you will only see in the theaters every time there is a new <a href="http://www.pixar.com/" target="_blank">Pixar</a> movie out there.
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		<title>Flattr: Now you are gonna like it even more to be liked by your viewers</title>
		<link>http://www.imaginema.com/flattr-money-like-to-be-liked/</link>
		<comments>http://www.imaginema.com/flattr-money-like-to-be-liked/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 22:28:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[flattr]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[paid]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[viewers]]></category>

		<guid isPermaLink="false">http://www.imaginema.com/?p=201</guid>
		<description><![CDATA[If making your ego grow seems not enough for you when being liked by your viewers when visiting your site, then, probably Flattr could be a better solution for you. Flattr is a site that allows you to get a little amount of money each time a viewer in your website chooses to like a [...]]]></description>
			<content:encoded><![CDATA[
<p><a href="http://www.imaginema.com/wp-content/uploads/2010/08/Snapz-Pro-XScreenSnapz001.jpg" target="_blank"><img class="alignleft size-medium wp-image-202" style="margin-left: 6px; margin-right: 6px;" title="Flattr web screenshot" src="http://www.imaginema.com/wp-content/uploads/2010/08/Snapz-Pro-XScreenSnapz001-200x119.jpg" alt="" width="200" height="119" /></a>If making your ego grow seems not enough for you when being liked by your viewers when visiting your site, then, probably <a href="http://flattr.com/" target="_blank">Flattr</a> could be a better solution for you.</p>
<p><a href="http://flattr.com/" target="_blank">Flattr</a> is a site that allows you to get a little amount of money each time a viewer in your website chooses to like a content in it. It basically works like the <a href="http://www.facebook.com/" target="_blank">Facebook</a> &#8220;like&#8221; button (just like the one you can see at the end of this post and you will click even if you don&#8217;t like this article <img src='http://www.imaginema.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ).</p>
<p>When <a href="http://flattr.com/" target="_blank">Flattr</a> was born it was restricted only to users  with invitation. Now it is open to all the public. The only inconvenient is you will have to pay a minimum monthly fee of  2 euros. That same fee is the one you will use to reward those sites you like. This means, that the system counts the total times you &#8220;liked something&#8221; during the month and splits the fee you paid among those things you &#8220;liked&#8221;.  And this is the same way you will be getting money from your <a href="http://flattr.com/" target="_blank">Flattr</a> viewers each time they like something in your site.</p>
<p>The system still has to mature to see if it does work and gets enough number of users to become popular, and also profitable for those authors that will include <a href="http://flattr.com/" target="_blank">Flattr</a> in their sites. Nevertheless, sounds like a great start-up idea.
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		<title>Online seems a better distribution window for Indie films</title>
		<link>http://www.imaginema.com/online-seems-a-better-distribution-window-for-indie-films/</link>
		<comments>http://www.imaginema.com/online-seems-a-better-distribution-window-for-indie-films/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 13:08:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New products]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[independent movies]]></category>
		<category><![CDATA[indie]]></category>
		<category><![CDATA[online distribution]]></category>

		<guid isPermaLink="false">http://www.imaginema.com/?p=184</guid>
		<description><![CDATA[It&#8217;s funny how long it is taking for some contents to become online globally. It first happened to music, and it has been happening to film since the Internet connections had enough coverage and speed to allow Peer2Peer systems to include movies in their listings. It is so hard for film industry to get all [...]]]></description>
			<content:encoded><![CDATA[
<p>It&#8217;s funny how long it is taking for some contents to become online globally. It first happened to music, and it has been happening to film since the Internet connections had enough coverage and speed to allow Peer2Peer systems to include movies in their listings.</p>
<p><a href="http://www.imaginema.com/wp-content/uploads/2010/08/filmin-screenshot.jpg" target="_blank"><img class="alignleft size-medium wp-image-185" style="margin-left: 6px; margin-right: 6px;" title="filmin.es screenshot independent websites" src="http://www.imaginema.com/wp-content/uploads/2010/08/filmin-screenshot-200x163.jpg" alt="" width="200" height="163" /></a>It is so hard for film industry to get all the rights from the different creative and corporate branches involved. But there are also so many International legislations and different author rights recognitions, that global distribution sites for movies seems still very far for the Major Studios Products.</p>
<p>The bad thing is they are losing important opportunities and time to change peoples&#8217; habits of how to watch movies online. Piracy has been growing in exchange and has been convincing people that they don&#8217;t have to pay for this kind of contents.</p>
<p>Away from the legal, illegal and allegal debate, there is other film industry branch that is trying to make its space and beat Piracy, thanks to a easier and more liberal way of distribution. This is the Independent film industry.</p>
<p>All over the world new sites are being launched to distribute Indie films specifically. For example, in Spain there is a website called <a href="http://www.filmin.es" target="_blank">Filmin</a>, that distributes indie films bought by some of the leading Independent Distributors in the country. In the U.S. there is <a href="http://www.indieflix.com" target="_blank">Indieflix.</a> And there are many others with this same positioning.</p>
<p>These sites are based in the following premise: Independent  movies are hard to find online even in those countries where piracy is killing the film sector. So this is a great way to make this products available to the interested consumers, and yet paying what is owed to get to them.</p>
<p>Also, the online distribution allows many movies to be seen at all. As some small movies are not able to get distribution agreements to launch in movie theaters. So probably the online media is the only solution for them to see the light one day.</p>
<p>Online legal distribution of films is a reality that is still in its expansion process Internationally, but we hope for the own sake of the Major Studios, to be able to clear all the obstacles that don&#8217;t let them establish this kind of distribution globally. Because it is getting too late, and the later they get there, the worst will it be.
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		<title>Sly Stallone shoots a Bazooka during an interview to advertise &#8216;The Expendables&#8217; in Youtube</title>
		<link>http://www.imaginema.com/sly-stallone-shoots-a-bazooka-during-an-interview-to-advertise-the-expendables-in-youtube/</link>
		<comments>http://www.imaginema.com/sly-stallone-shoots-a-bazooka-during-an-interview-to-advertise-the-expendables-in-youtube/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 09:44:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Film Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New products]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Sylvester Stallone]]></category>
		<category><![CDATA[The Expendables]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.imaginema.com/?p=177</guid>
		<description><![CDATA[Youtube has really impressive Ad formats, like  the Masthead Unit types. But this is probably the first time they deliver an action so shocking, creative and funny at the same time. A video that starts like the usual behind-the-scenes interview with Sylvester Stallone, ends up being a war zone. The action is not just entertaining [...]]]></description>
			<content:encoded><![CDATA[
<p><a href="http://www.youtube.com/expendables/"><img class="alignleft size-medium wp-image-178" style="margin-left: 6px; margin-right: 6px;" title="Sylvester Stallone Youtube The Expendables special action" src="http://www.imaginema.com/wp-content/uploads/2010/08/Expandables-youtube-action-200x160.jpg" alt="" width="200" height="160" /></a><a href="http://www.youtube.com/" target="_blank"> Youtube</a> has really impressive <a href="http://www.youtube.com/t/ads_specs_policies" target="_blank">Ad formats</a>, like  the <a href="http://www.youtube.com/t/ads_masthead_expandable" target="_blank">Masthead Unit types</a>. But this is probably the first time they deliver an action so shocking, creative and funny at the same time.</p>
<p>A video that starts like the usual behind-the-scenes interview with<a href="http://www.google.com/url?sa=t&amp;source=web&amp;cd=2&amp;ved=0CCIQFjAB&amp;url=http%3A%2F%2Fwww.imdb.com%2Fname%2Fnm0000230%2F&amp;ei=9x5hTJ7fOOOT4gaQjdTgCg&amp;usg=AFQjCNHrDFIXrztoUtniUYvCG-aHQYVSEg&amp;sig2=chG7oDAsnXSWxE_N7_ywaQ" target="_blank"> Sylvester</a> Stallone, ends up being a war zone.</p>
<p>The action is not just entertaining but also set us very well in the kind of movie <a href="http://www.google.com/url?sa=t&amp;source=web&amp;cd=4&amp;ved=0CDMQFjAD&amp;url=http%3A%2F%2Fwww.theexpendablesmovie.net%2F&amp;ei=yx5hTIKTDoiR4ga-juDgCg&amp;usg=AFQjCNHJCJs-gVerzu-lI3j01LpQDwTSVA&amp;sig2=rZCyHxpf3stz7zca37Qpdg" target="_blank">The Expendables</a> is: A group of old time action movies&#8217; stars, joined together to laugh at themselves in this peculiar comedic-action story</p>
<p>It is better to <a href="http://www.youtube.com/expendables/" target="_blank">watch it with your own eyes</a>. It is real hard to refuse sending it to your friends.
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