Real Steel brings to Singapore the Real props used in the movie

Film, Film Marketing, Media Add comments

Walt Disney Pictures in partnership with the German transportation and logistics company Deutsche Bahn (DB), have brought to Singapore one of the robots props used in the movie Real Steel.

It catchs the attention that a company like DB with practically no consumer brand awareness outside Germany, gets involved in a promotional action of this kind overseas. But the company is seeking expansion in Asia, currently by its logistics business in China.

The robot could be seen exposed in “The Cathay” leisure/shopping mall.

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Imaginema: imagination in motion by Fernando De la Borbolla MorĂ¡n is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work at www.imaginema.com
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