For those who haven’t seen the movie yet, don’t worry I promise not to include any spoilers in this post.

They took a little to launch Inception in Spain, but probably the strategy in choosing the date was the best one, since if it have had premiered at the same time than in the U.S., it would have fought against Toy Story 3 in the box-office. Also, a movie like this, with such great reviews all around, gets such good word-of-mouth free campaign, that the movie does not need to spend as much money as in a global launching.

This is why we should suspect of high-budget movies global launches, as they usually have a bad word-of-mouth effect, and the distribution companies try to avoid it by releasing everywhere at the same time. This strategy  is usually focused in getting a high amount of money in the first weekend, before the people punish it on the following weekends. Those movies are usually known as: “take the money and run” (just like in the Woody Allen title).

Talking about Inception. There is basically one thing it should be said about: “if you haven’t seen it, go for it”. It will surely drive your mind crazy from minute 1, and it will continue doing so for a while once you get out of the movie-theater. Even if you are not used to discuss movies after watching them, this one will make you do it. It will grab you, take your mind out of the theater for about 2 and a half hours, and once the lights are turned on, you will not be able to think about anything else but the movie. The most important thing about all this, is that nowadays, not many movies are able to provoke this effect on you. So don’t miss the opportunity.

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