Walt Disney Pictures in partnership with the German transportation and logistics company Deutsche Bahn (DB), have brought to Singapore one of the robots props used in the movie Real Steel.

It catchs the attention that a company like DB with practically no consumer brand awareness outside Germany, gets involved in a promotional action of this kind overseas. But the company is seeking expansion in Asia, currently by its logistics business in China.

The robot could be seen exposed in “The Cathay” leisure/shopping mall.

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Youtube has really impressive Ad formats, like  the Masthead Unit types. But this is probably the first time they deliver an action so shocking, creative and funny at the same time.

A video that starts like the usual behind-the-scenes interview with Sylvester Stallone, ends up being a war zone.

The action is not just entertaining but also set us very well in the kind of movie The Expendables is: A group of old time action movies’ stars, joined together to laugh at themselves in this peculiar comedic-action story

It is better to watch it with your own eyes. It is real hard to refuse sending it to your friends.

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Adam Sandler and the rest of cast in the movie Grown Ups have delivered a very original campaign showing the 5 male co-stars in the movie when they were little boys. Most of them would not even need to have the actor name in them…

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At least that I know, there has never been a product placement such as the one in the Speed Racer poster. Some times you can find a watches, a clothes or even a sunglasses brand hidden in the image. But for this time, the creative material execution allows to introduce brands mentioned directly.

If you pay attention to the colored area of these posters you will find a Petrobras logo as part of the street or the racing stadium decoration, this is surely done deliberately as part of a Product Placement agreement of any kind (payed or as a part of a cross promotion agreement).

Petrobras is one of the world’s leading fuel and energy companies, and belongs mostly (more than 55%) to the government of Brazil.

This placement may not probably be in the whole global campaign but at least in countries like Spain or United Kingdom, where there will probably stock-holdders or any kind of commercial relationship with the company.

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