Oct 12
Walt Disney Pictures in partnership with the German transportation and logistics company Deutsche Bahn (DB), have brought to Singapore one of the robots props used in the movie Real Steel.
It catchs the attention that a company like DB with practically no consumer brand awareness outside Germany, gets involved in a promotional action of this kind overseas. But the company is seeking expansion in Asia, currently by its logistics business in China.
The robot could be seen exposed in “The Cathay” leisure/shopping mall.
Aug 10
Youtube has really impressive Ad formats, like the Masthead Unit types. But this is probably the first time they deliver an action so shocking, creative and funny at the same time.
A video that starts like the usual behind-the-scenes interview with Sylvester Stallone, ends up being a war zone.
The action is not just entertaining but also set us very well in the kind of movie The Expendables is: A group of old time action movies’ stars, joined together to laugh at themselves in this peculiar comedic-action story
It is better to watch it with your own eyes. It is real hard to refuse sending it to your friends.
Aug 09
Fflick is a very simple website that uses your Twitter to track your friends’ tweets referring to any movie title. That way you know your friends opinions about the movies you have seen or you are about to watch.
The platform was launched about 9 months ago and is a mix of Rotten Tomatoes concept and Twitter. It brings out the most important element that makes us go to see a movie or not: A friend recommendation.
The site not only shows your friends’ tweets about a title but it also shows the total number of mentions a movie have had in the whole Twitter up to that moment. This is also useful to know which are the most popular titles or find opinions from other Twitterers that you aren’t following.
Nevertheless, the site has a limited number of titles, most of them depend on their launching date in the U.S., so many Non-American or Independent titles are still missing to be included.
Word-of-mouth has proven to be the most trusted content advisor by people. So, now you will be able to know if that movie really worths the ticket you are about to pay and take advantage of discovering the movie critic hidden in each of us thanks to Fflick.
Aug 08
For those who haven’t seen the movie yet, don’t worry I promise not to include any spoilers in this post.
They took a little to launch Inception in Spain, but probably the strategy in choosing the date was the best one, since if it have had premiered at the same time than in the U.S., it would have fought against Toy Story 3 in the box-office. Also, a movie like this, with such great reviews all around, gets such good word-of-mouth free campaign, that the movie does not need to spend as much money as in a global launching.
This is why we should suspect of high-budget movies global launches, as they usually have a bad word-of-mouth effect, and the distribution companies try to avoid it by releasing everywhere at the same time. This strategy is usually focused in getting a high amount of money in the first weekend, before the people punish it on the following weekends. Those movies are usually known as: “take the money and run” (just like in the Woody Allen title).
Talking about Inception. There is basically one thing it should be said about: “if you haven’t seen it, go for it”. It will surely drive your mind crazy from minute 1, and it will continue doing so for a while once you get out of the movie-theater. Even if you are not used to discuss movies after watching them, this one will make you do it. It will grab you, take your mind out of the theater for about 2 and a half hours, and once the lights are turned on, you will not be able to think about anything else but the movie. The most important thing about all this, is that nowadays, not many movies are able to provoke this effect on you. So don’t miss the opportunity.
Aug 07
Adam Sandler and the rest of cast in the movie Grown Ups have delivered a very original campaign showing the 5 male co-stars in the movie when they were little boys. Most of them would not even need to have the actor name in them…
May 27
Probably I would be the last to know, but I just discovered Disney is about to release its new title, which is based in their traditional animation. Yes! The one they used to create their Classic and more meaningful titles.
Since 2004, when Disney Studios decided to close their last 2D “human drawing” based animation studio, they decided to focus all their efforts in 3D and CGI or Computer Generated Image. This decision was based in the low box-office quotas made by their last titles. What they never bare in mind is their last titles were also based in ‘poor stories’ unable to attract public.
But once Mr. John Lasseter (one of Pixar Studios founder) got into Disney, he decided not to give up with 2D animation or the HGI (Humanhand Generated Image). This means bringing back the “Disney’s Classics” animation and characters style that bringed to live stories like The Beauty and the Beast, Snowhite and the Seven Dwarfs, Cinderella, Aladdin and many more films that have transcended time and generations.
Let’s just hope the movie not only keeps the artistic style but also the true ‘Disney’s soul’.
May 11
At least that I know, there has never been a product placement such as the one in the Speed Racer poster. Some times you can find a watches, a clothes or even a sunglasses brand hidden in the image. But for this time, the creative material execution allows to introduce brands mentioned directly.
If you pay attention to the colored area of these posters you will find a Petrobras logo as part of the street or the racing stadium decoration, this is surely done deliberately as part of a Product Placement agreement of any kind (payed or as a part of a cross promotion agreement).
Petrobras is one of the world’s leading fuel and energy companies, and belongs mostly (more than 55%) to the government of Brazil.
This placement may not probably be in the whole global campaign but at least in countries like Spain or United Kingdom, where there will probably stock-holdders or any kind of commercial relationship with the company.
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