Speed Racer: Poster Product Placement

Film Marketing, Media

At least that I know, there has never been a product placement such as the one in the Speed Racer poster. Some times you can find a watches, a clothes or even a sunglasses brand hidden in the image. But for this time, the creative material execution allows to introduce brands mentioned directly.

If you pay attention to the colored area of these posters you will find a Petrobras logo as part of the street or the racing stadium decoration, this is surely done deliberately as part of a Product Placement agreement of any kind (payed or as a part of a cross promotion agreement).

Petrobras is one of the world’s leading fuel and energy companies, and belongs mostly (more than 55%) to the government of Brazil.

This placement may not probably be in the whole global campaign but at least in countries like Spain or United Kingdom, where there will probably stock-holdders or any kind of commercial relationship with the company.

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Imaginema: imagination in motion by Fernando De la Borbolla Morán is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work at www.imaginema.com
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